Work shaped through craft, curiosity, and collaboration.
A selection of projects that reflect how I approach craft, strategy, and collaboration—shaped with teams I’ve been fortunate to work alongside.
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.
Sport Beach—Cannes Activation
An AI-powered platform connecting athletes, brands, and fans in real time at Cannes
YETI—Interactive Calendar
Year in Preview is an always-on planning tool that connects users to the world’s wildest outdoor events through a personalized calendar experience.
YETI—Gear Locker
YETI Gear Locker is a personalized digital hub that curates products, content, and experiences to deepen engagement with loyal customers.
YETI—Stories
YETI Stories is a digital storytelling platform that inspires communities through films, photography, and narratives connecting people with the wild
5.11—E-commerce Redesign (Coming Soon)
Elevating 5.11’s D2C experience to reflect the precision, purpose, and grit of its users