YETI—Interactive Calendar
Year in Preview is an always-on planning tool that connects users to the world’s wildest outdoor events through a personalized calendar experience.
Fast Company—Innovation by Design Communication Arts—Winner Webby Awards—Winner The Drum Awards—Winner w3 Awards—Gold, Silver Indigo Awards—3 Gold, Silver
200M+ Impressions
+28% Add-to-Calendar Rate
Shipped in 8 Weeks
My Role
As Design Director, I led the creative vision for Year in Preview, partnering with internal teams and YETI stakeholders to reimagine the platform as an evergreen, scalable product. From early strategy through execution, I shaped design patterns, interaction models, and accessibility standards to deliver a cohesive, high-craft experience.
Challenge
After the success of the original Year in Preview campaign, YETI faced a new challenge: evolve the concept from a one-off activation into a long-term, utility-driven brand platform. The goal was to scale the experience globally, empower users to shape their own adventures, and build something accessible, intuitive, and always-on.
Solution
Guided by insights from the first campaign, we rebuilt Year in Preview as a true product iteration. The new platform became evergreen, globally scalable, and far more personal — with robust filtering, multi-language support, and a streamlined design system. Close collaboration with YETI’s team enabled us to deliver the updated experience in under eight weeks, balancing inspiration, utility, and accessibility.
