YETI—Interactive Calendar
Year in Preview is an always-on planning tool that connects users to the world’s wildest outdoor events through a personalized calendar experience.
Fast Company—Innovation by Design Communication Arts—Winner Webby Awards—Winner The Drum Awards—Winner w3 Awards—Gold, Silver Indigo Awards—3 Gold, Silver
Fast Company—Innovation by Design Communication Arts—Winner Webby Awards—Winner The Drum Awards—Winner w3 Awards—Gold, Silver Indigo Awards—3 Gold, Silver
Fast Company—Innovation by Design Communication Arts—Winner Webby Awards—Winner The Drum Awards—Winner w3 Awards—Gold, Silver Indigo Awards—3 Gold, Silver
200M+ Impressions
+28% Add-to-Calendar Rate
Shipped in 8 Weeks
200M+ Impressions
+28% Add-to-Calendar Rate
Shipped in 8 Weeks
200M+ Impressions
+28% Add-to-Calendar Rate
Shipped in 8 Weeks
My Role
As Design Director, I led the creative vision for Year in Preview, partnering with internal teams and YETI stakeholders to reimagine the platform as an evergreen, scalable product. From early strategy through execution, I shaped design patterns, interaction models, and accessibility standards to deliver a cohesive, high-craft experience.
My Role
As Design Director, I led the creative vision for Year in Preview, partnering with internal teams and YETI stakeholders to reimagine the platform as an evergreen, scalable product. From early strategy through execution, I shaped design patterns, interaction models, and accessibility standards to deliver a cohesive, high-craft experience.
My Role
As Design Director, I led the creative vision for Year in Preview, partnering with internal teams and YETI stakeholders to reimagine the platform as an evergreen, scalable product. From early strategy through execution, I shaped design patterns, interaction models, and accessibility standards to deliver a cohesive, high-craft experience.
Challenge
After the success of the original Year in Preview campaign, YETI faced a new challenge: evolve the concept from a one-off activation into a long-term, utility-driven brand platform. The goal was to scale the experience globally, empower users to shape their own adventures, and build something accessible, intuitive, and always-on.
Challenge
After the success of the original Year in Preview campaign, YETI faced a new challenge: evolve the concept from a one-off activation into a long-term, utility-driven brand platform. The goal was to scale the experience globally, empower users to shape their own adventures, and build something accessible, intuitive, and always-on.
Challenge
After the success of the original Year in Preview campaign, YETI faced a new challenge: evolve the concept from a one-off activation into a long-term, utility-driven brand platform. The goal was to scale the experience globally, empower users to shape their own adventures, and build something accessible, intuitive, and always-on.
Solution
Guided by insights from the first campaign, we rebuilt Year in Preview as a true product iteration. The new platform became evergreen, globally scalable, and far more personal — with robust filtering, multi-language support, and a streamlined design system. Close collaboration with YETI’s team enabled us to deliver the updated experience in under eight weeks, balancing inspiration, utility, and accessibility.
Solution
Guided by insights from the first campaign, we rebuilt Year in Preview as a true product iteration. The new platform became evergreen, globally scalable, and far more personal — with robust filtering, multi-language support, and a streamlined design system. Close collaboration with YETI’s team enabled us to deliver the updated experience in under eight weeks, balancing inspiration, utility, and accessibility.
Solution
Guided by insights from the first campaign, we rebuilt Year in Preview as a true product iteration. The new platform became evergreen, globally scalable, and far more personal — with robust filtering, multi-language support, and a streamlined design system. Close collaboration with YETI’s team enabled us to deliver the updated experience in under eight weeks, balancing inspiration, utility, and accessibility.
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PROJECTS
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.