
Vision. Design. Impact.
Vision. Design. Impact.
Melty Goodness
I'm a Design Director with a deep passion for storytelling, strategy, and beautifully crafted digital experiences. Over the past decade, I've led cross-functional teams on high-profile projects across product, e-commerce, and brand, helping companies connect with their audiences in meaningful ways.
From industry recognition to real-world results, I focus on designing impactful experiences and building high-performing, collaborative teams.
I care deeply about the work and the people behind it. I stay close to the details, guide with clarity, and create space for teams to explore, collaborate, and do their best work together.
Select Brands
YETI · 5.11 · USTA · Microsoft · Captain Morgan · Volvo · MLB · Meta · Jeep · RAM · Alfa Romeo
Recognition
Recent Award Highlights
2025-2023
Fast Company—Innovation by Design
Communications Arts—Winner
ADC Awards—Merit Honor
Webby Awards—Winner
The Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver
Experience
Code and Theory
Design Director
2023 - 2025
Y Media Labs
Creative Director
2021 - 2023
Associate Creative Director
2020 - 2021
Publicis Sapient
Associate Design Director
2015 - 2020
Senior Art Director
2014 - 2015
Blast Radius (Wunderman)
Senior Art Director
2014
Proximity (BBDO)
Senior Art Director
2008 - 2013