Vision. Design. Impact.

Vision. Design. Impact.

Melty Goodness

I'm a Design Director with a deep passion for storytelling, strategy, and beautifully crafted digital experiences. Over the past decade, I've led cross-functional teams on high-profile projects across product, e-commerce, and brand, helping companies connect with their audiences in meaningful ways.

From industry recognition to real-world results, I focus on designing impactful experiences and building high-performing, collaborative teams.

I care deeply about the work and the people behind it. I stay close to the details, guide with clarity, and create space for teams to explore, collaborate, and do their best work together.

Select Brands

YETI · 5.11 · USTA · Microsoft · Captain Morgan · Volvo · MLB · Meta · Jeep · RAM · Alfa Romeo

Recognition

Recent Award Highlights

2025-2023

Fast Company—Innovation by Design
Communications Arts—Winner
ADC Awards—Merit Honor
Webby Awards—Winner

The Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver

Experience

Code and Theory

Design Director
2023 - 2025

Y Media Labs

Creative Director
2021 - 2023

Associate Creative Director
2020 - 2021

Publicis Sapient

Associate Design Director
2015 - 2020

Senior Art Director
2014 - 2015

Blast Radius (Wunderman)

Senior Art Director
2014

Proximity (BBDO)

Senior Art Director
2008 - 2013