Craft. Curiosity. Passion. Principles behind my approach to every project.
I’m a design leader focused on strategy, narrative, and digital craft. Over the past decade, I’ve led flagship initiatives for global brands including YETI, ServiceNow, Captain Morgan, USTA, and Microsoft.
My work spans transformational B2B and D2C platforms, AI-enabled products, and immersive brand experiences. I bring together creative direction and product thinking to deliver work that scales, improves conversion, increases engagement, and drives impact.
I’m a trusted partner to clients and stakeholders, valued for strong presentation, thoughtful perspective, and the ability to earn buy-in. Hands-on when it moves the work forward, and big-picture when alignment matters most.
Experience that shapes the work.
“Graham set a new standard for me of what it means to work with a collaborative, visionary design leader.”
— Director, Digital Product, YETI