Sport Beach—Cannes Activation
An AI-powered platform connecting athletes, brands, and fans in real time at Cannes
89% Registration Completion Shipped in 4 Months Event Reached 30M+ Global Impressions
89% Registration Completion Shipped in 4 Months Event Reached 30M+ Global Impressions
89% Registration Completion Shipped in 4 Months Event Reached 30M+ Global Impressions
My Role
As Design Director, I led the 4-month design and launch of Sport Beach’s digital platform, partnering with internal teams and client stakeholders to translate the event’s vision into a scalable product. I provided design leadership across the program, facilitated cross-discipline reviews, and worked closely with strategy, engineering, and brand teams to deliver a website and AI-powered app.
My Role
As Design Director, I led the 4-month design and launch of Sport Beach’s digital platform, partnering with internal teams and client stakeholders to translate the event’s vision into a scalable product. I provided design leadership across the program, facilitated cross-discipline reviews, and worked closely with strategy, engineering, and brand teams to deliver a website and AI-powered app.
My Role
As Design Director, I led the 4-month design and launch of Sport Beach’s digital platform, partnering with internal teams and client stakeholders to translate the event’s vision into a scalable product. I provided design leadership across the program, facilitated cross-discipline reviews, and worked closely with strategy, engineering, and brand teams to deliver a website and AI-powered app.
Challenge
Sport Beach at Cannes featured 150+ speakers, dynamic program changes, and the ambition to deliver a personalized experience from day one. The digital solution had to anticipate preferences with AI-driven recommendations, instantly reflect real-time schedule shifts across web and app, and scale for future activations.
Challenge
Sport Beach at Cannes featured 150+ speakers, dynamic program changes, and the ambition to deliver a personalized experience from day one. The digital solution had to anticipate preferences with AI-driven recommendations, instantly reflect real-time schedule shifts across web and app, and scale for future activations.
Challenge
Sport Beach at Cannes featured 150+ speakers, dynamic program changes, and the ambition to deliver a personalized experience from day one. The digital solution had to anticipate preferences with AI-driven recommendations, instantly reflect real-time schedule shifts across web and app, and scale for future activations.
Solution
Sport Beach’s bold identity was translated into a digital platform that felt as alive as the event itself. Personalized itineraries, recommendation engines, and discovery features created a tailored experience, while real-time CMS updates and AI-driven components kept content fresh throughout the week. The result was a premium, intuitive platform that delivered speed and scale, with the longevity to support future activations.
Solution
Sport Beach’s bold identity was translated into a digital platform that felt as alive as the event itself. Personalized itineraries, recommendation engines, and discovery features created a tailored experience, while real-time CMS updates and AI-driven components kept content fresh throughout the week. The result was a premium, intuitive platform that delivered speed and scale, with the longevity to support future activations.
Solution
Sport Beach’s bold identity was translated into a digital platform that felt as alive as the event itself. Personalized itineraries, recommendation engines, and discovery features created a tailored experience, while real-time CMS updates and AI-driven components kept content fresh throughout the week. The result was a premium, intuitive platform that delivered speed and scale, with the longevity to support future activations.
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PROJECTS
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.
USTA—Coaching Platform
USTA Coaching is a national digital platform that empowers coaches with tools, resources, and community to help grow tennis toward 35 million players by 2035.
YETI—E-commerce Redesign
YETI Buy Flow is a scalable e-commerce system that guides customers through complex decisions with clarity and confidence, driving conversion while preserving YETI’s premium brand integrity.