Leading digital experiences across product, platforms, and brand — from Cannes to YETI to the USTA.

Sport Beach—Cannes Activation

Two digital displays showing information about Sport Beach Day 1, with one featuring a smiling man, event details, and social media links, and the other showing a recap with a geometric background of basketballs and event options.

89% Registration Completion
Shipped in 4 Months
Event Reached 30M+ Global Impressions

YETI—Buy Flow

Screenshot of two mobile shopping app screens for YETI coolers, one advertising rugged coolers with the text "The Cold Standard" and the other showing categories of hard and soft coolers.

66% Conversion Rate Increase
48% PDP Views Increase
53% Add-to-Cart Rate

USTA—Coaching Platform

Two smartphones displaying sports coaching app screens against a bright green background. The left screen promotes joining a coaching community with a photo of two people on a tennis court. The right screen invites unlocking the coaching community, featuring an image of a female tennis player on a court.

5M Press reach at launch
35M Player growth goal
First-of-its-kind platform

5.11—E-commerce Redesign

Elevating 5.11’s D2C experience to reflect the precision, purpose, and grit of its users

New site launching soon. Final creative will be shared once live.

Motivational quote over blurred nature background: 'Step beyond the start here. Push past the hori no limits. Just'.

YETI—Interactive Calendar

200M+ Impressions
+28% Add-to-Calendar Rate
Shipped in 8 Weeks

Mobile app screens for a mountain climbing adventure planning app, featuring mountain scenery, hikers, and options to build and view outdoor event calendars.

YETI—Gear Locker

“Gear Locker pushes our customer experience and brand innovation to new heights—an incredible milestone.”

White YETI cooler with various stickers on the front, placed on a white surface against a light gray concrete wall background. The text above reads "Your Trophy Case" and a subtitle explains "You know how to pick 'em. Here’s where you stick 'em."

YETI—Stories

190+ Stories Launched
Multi-format platform: editorial, film, podcast

Web page showing a mountain skier, with a snowy mountain background and a section about Zoi Sadowski-Synnott, featuring a close-up of her smiling with ski goggles and an image of her skiing down a slope.

Select Recent Brands

YETI · 5.11 · USTA · Microsoft · Captain Morgan · Volvo · MLB · Meta · Jeep · RAM · Alfa Romeo

Recognition

Recent Award Highlights

2025-2023

Fast Company—Innovation by Design
Communications Arts—Winner
ADC Awards—Merit Honor
Webby Awards—Winner

The Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver

AI Experiments

My fine art background fuels an ongoing exploration of traditional techniques and new technologies. I breathe texture, shape, composition, and form, pushing toward a contemporary blend that feels genuine, fresh, and a little unexpected.