Leading award-winning digital experiences across global product, platforms, and brand. Driving measurable impact from concept to launch.

Focus Areas

Design Leadership · Creative Direction · Concept & Strategy · Product & UI Design · Experience Design · E-commerce · Brand Platforms · AI & Innovation

Case Studies

A highlight over the past three years has been leading YETI’s D2C design evolution—delivering results across e-commerce, product, and brand, with 29 industry awards and more than a dozen high-impact launches.

E-commerce Product Strategy D2C
Brand Activation Personalized Content Marketing
Brand Storytelling Content Platform Editorial Design
E-Commerce CRM Product
Product Launch E-Commerce Brand Storytelling

While YETI represents the core of my portfolio, I’ve also led a range of projects across other brands, including new work for 5.11 Tactical and USTA, both launching soon.

E-commerce Strategic Rebrand D2C

Elevating 5.11’s D2C experience to reflect the precision, purpose, and grit of its users

Platform Design Membership Engagement Strategy

Select Recent Brands

YETI · 5.11 · USTA · Microsoft · Captain Morgan · Volvo · MLB · Meta · Jeep · RAM · Alfa Romeo

Recognition

Recent Award Highlights

2025-2023

Fast Company—Innovation by Design
Communications Arts—Winner
ADC Awards—Merit Honor
Webby Awards—Winner

The Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver

AI Experiments

My fine art background fuels an ongoing exploration of traditional techniques and new technologies. I breathe texture, shape, composition, and form, pushing toward a contemporary blend that feels genuine, fresh, and a little unexpected.