YETI—Stories
YETI maintains an ever-evolving and impressive assortment of editorial, audio, and video content. Their goal was to present this content to the world in a manner that not only emphasizes its depth and quality but also inspires individuals to embrace the outdoors and adventure.
Opportunity
YETI's ever-evolving array of editorial, audio, and video content serves a dual purpose. It not only showcases the depth and quality of their offerings but also fuels inspiration for outdoor adventures. Our collaboration with YETI led to a comprehensive redesign of their Stories hub, creating a robust and adaptable framework that captivates with top-tier content presentation.
Solution
In collaboration with YETI, we undertook a comprehensive redesign of their Stories hub, establishing a robust and adaptable system and framework for showcasing their top-tier content in a captivating way
Results
With over 250 pages of new and redesigned content, the revamped Stories hub successfully highlights the depth and quality of their content, driving increased engagement.
