Sport Beach—Cannes Activation

Sport Beach is an AI-powered event platform that personalized itineraries, delivered real-time updates, and connected athletes, brands, and fans to amplify Stagwell’s flagship activation at Cannes.

89% Registration Completion
Shipped in 4 Months
Event Reached 30M+ Global Impressions

My Role

As Design Director, I led the 4-month design and launch of Sport Beach’s digital platform, partnering with internal teams and client stakeholders to translate the event’s vision into a scalable product. I provided design leadership across the program, facilitated cross-discipline reviews, and worked closely with strategy, engineering, and brand teams to deliver a website and AI-powered app.

Challenge

Sport Beach at Cannes featured 150+ speakers, dynamic program changes, and the ambition to deliver a personalized experience from day one. The digital solution had to anticipate preferences with AI-driven recommendations, instantly reflect real-time schedule shifts across web and app, and scale for future activations.

Solution

Sport Beach’s bold identity was translated into a digital platform that felt as alive as the event itself. Personalized itineraries, recommendation engines, and discovery features created a tailored experience, while real-time CMS updates and AI-driven components kept content fresh throughout the week. The result was a premium, intuitive platform that delivered speed and scale, with the longevity to support future activations.

Screenshots of a mobile app or website interface promoting sports events, with sections for questions, speaker info, event schedule, and a giveaway contest, over a background of a busy outdoor sports venue.
Three horizontal colored sections with photos of diverse people. The top section is red with a woman carrying a backpack, the middle section is orange with a smiling man at the beach, and the bottom section is orange with a seated man in a room.
Mobile app displaying schedule for Monday, June 17, with events at 12:00 PM on Main Stage and at 12:15 PM on Center Stage, featuring talks about brand fandom and sports commentary.
A digital itinerary for Day 1 at Sport Beach, featuring a smiling man named Travis Kelce in a white shirt with a blue sky background.
A white and burgundy cap with the logo of Siegelman Stable and the text 'Est. 1982' on a colorful background with the words 'GIVEAWAYS' and 'GIVE' repeatedly in white on red, orange, and yellow stripes.
Digital conference or event schedule interface with a countdown timer at the top, event details, speaker profiles, session listings, and options to create a schedule or view similar events. Bright blue and yellow color scheme.

Next Project