Design leader shaping digital product, platform, and brand experiences.

Five recent projects that define my work.

YETI E-comm re-design

A user-focused platform that engages, teaches, and drives action for 5 million monthly users

+66% Conversion Rate Increase
+48% PDP Views Increase
+53% Add-to-Cart Rate

Website homepage showcasing different YETI coolers in various colors and sizes, with large text that reads 'The Cold Standard', and navigation menu at the top.
Overlay showing 54 cans and 37 pounds of ice on a blurred kitchen countertop background.
A YETI cooler with measurements of its interior and exterior dimensions, including height, width, and depth, displayed in inches.
Online purchase page for YETI coolers and accessories, showing images of different YETI cooler models and a selection of additional items with prices.
A collage of nine YETI brand outdoor gear items, including coolers, water bottles, a travel mug, a tote bag, a backpack, and a can insulator, each on a different colored background.
Side-by-side comparison of a tan hiking backpack and a gray carry-on bag against a gray background.
Product display of YETI drinkware including water bottles, mugs, and accessories, with options to customize and compare.

USTA Coaching Platform

A digital home for coaches to evolve, connect, and grow the game

“The USTA’s boldest investment in the people shaping the sport’s future—a hub for recognition, resources, and connection.”

Two smartphones displaying USTA coaching app screens, one showing a tennis player and the other showing a tennis coach, set against a bright lime green background.
Quote encouraging joining the coaching community and exploring courses, with two prominent buttons labeled 'Join USTA Coaching' and 'Explore Courses'.
A digital flyer promoting skills to transform lives, including championing child's progress, exploring courses for new skills, and ensuring safety with the Safe Play Program, with a section on guiding young athletes in tennis.
A vibrant digital graphic promoting a tennis coaching community and courses with bright lime green, black, and blue background elements. It features mobile app screenshots showing plan options and user testimonials, along with a tennis players' court scene at the top right. Text highlights joining USTA coaching and exploring courses, emphasizing skill development to transform lives.
Mobile app screen displaying USTA Professional Coach course progress at 30%, with a progress bar, course details, and "Welcome to Coaching" completion message with review button.
Mobile app interface showing learning progress with courses titled Safety Coach and others, including start and continue buttons.
Online learning progress dashboard for USTA coaching courses, showing course completion and in-progress modules, with a progress bar at 12%.

5.11 E-comm re-design

Elevating 5.11’s D2C experience to reflect the precision, purpose, and grit of its users

These screens represent concept work. Final website creative will be shared once live.

Motivational quote over a blurred mountain landscape background, with yellow text reading: "Step beyond the start here. Push past the horizon. No limits. Just".
Person climbing rocky terrain with a backpack, wearing a hat, jacket, and shorts.
Close-up of a person running on a dirt trail, wearing shorts, sports shoes, and with tattoos on legs.
People in black jackets jogging indoors against a dark background with large white and red text listing outdoor activities like camping, training, street, outdoor, go get it, running, travel, commuting, yoga.

YETI Calendar

A personalized calendar connecting users to the world’s wildest outdoor events

+200M Impressions
+250 Global Events
+28% Add-to-Calendar Rate

A webpage for YETI 2025 calendar featuring an outdoor scene with people equipped for hiking or camping on a beach near rocky hills, with a focus on planning outdoor activities.
A digital interface showing a selection screen for outdoor activities. The middle option, 'Hunt,' features an image of a woman with a backpack and trekking poles in a mountainous landscape. Other options include 'Fish' on the left and 'Mountain' on the right.
Mobile phone screen displaying an app loading progress with a wave icon and the text "Building Your Calendar."
YETI 2025 calendar webpage with events and dates, featuring fishing, surfing, and mountain sports on a calendar for January, displayed on a smartphone and desktop screens.
A mobile app filter menu for fishing events showing categories such as location, fish types (bass, offshore, fly, other fish), and hunt type, with a list of selected categories and an apply button.
Illustration of a two-part YETI 2025 calendar featuring outdoor adventure themes. The first panel shows a mountain landscape with an eagle flying above and a rider on a horse jumping over a stream, with the text "LET'S RIDE." The second panel features a bear lifting weights in front of a mountain and forest backdrop, with the text "LET'S GET AFTER IT."

YETI Stories

Crafting YETI’s media hub, an immersive destination designed to grow with every story

“Thanks for the collaboration and high bar you brought to the project. It's so fun to look at. It's so great.”

A webpage titled "Mexico's Liquid Heritage" featuring a landscape of agave plants in Mexico with mountains in the background, cloudy sky, and a person in traditional clothing carrying a basket.
A webpage showcasing two fishing documentaries, one titled 'All That Is Sacred' featuring a person fishing on a boat, and the other titled 'Doug and the Seekers' showing a person on a boat with multiple ropes, with navigation controls at the bottom.
Web page layout displaying articles about the Osa Peninsula in Costa Rica, including a large photo of a rainforest, a close-up of a frog on a leaf, and an aerial view of a car on a dirt road surrounded by greenery.
Webpage layout for YETI featuring an article titled "A Food-Led Future" with a background image of a hand placing herbs on raw meat, and a section with a photo and biography of Jo Barrett, a culinary ambassador.
A white cooler with watermelon, garlic, ginger, and two YETI Rambler tumblers (a 10 oz wine tumbler and a 20 oz tumbler) on top, set outdoors on dirt.

Select Recent Brands

YETI · 5.11 · USTA · Microsoft · Captain Morgan · Volvo · MLB · Meta · Jeep · RAM · Alfa Romeo

Recognition

Recent Award Highlights

2025-2023

Fast Company—Innovation by Design
Communications Arts—Winner
ADC Awards—Merit Honor
Webby Awards—Winner

The Drum Awards—Gold
Shorty Awards—Winner, 2 Gold
w3 Awards—Gold, Silver
Indigo Awards—3 Gold, Silver

AI Experiments

My fine art background fuels an ongoing exploration of traditional techniques and new technologies. I breathe texture, shape, composition, and form, pushing toward a contemporary blend that feels genuine, fresh, and a little unexpected.